The first ever store belonging to one of the world’s largest convenience store chains, 7-Eleven saw huge rush on its opening day. The store opened in a Mumbai Suburb on Saturday. Mukesh Ambani-led Reliance Retail Ventures have struck a deal with the Texas-based convenience store chain to take 7-Eleven pan-India after Kishore Biyani’s Future Group terminated its agreement with 7-Eleven. In coming months, there will be a rapid rollout across India’s financial capital.
The store is located on the first floor of the Atul Blue Fortuna apartments on Military Road in the vibrant Marol neighborhood of the Andheri East suburb in Mumbai. Andheri is home to the city’s international airport, multiple rail stations and India’s Bollywood entertainment hub. A grand opening for this inaugural store will be held soon. A number of stores are anticipated to open later this year, in the Greater Mumbai cluster.
The 7 Eleven brand’s entry into the country will modernize the small-retail environment and bring greater convenience to shoppers. The two-story 1,700-square-foot Mumbai store will have a cafe .
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Mumbai is a city of superlatives and the ideal location for the first Indian store from the world’s largest convenience retailer. It is India’s financial and commercial hub, home to the Bollywood film industry and one of the top 15 wealthiest cities in the world. Mumbai is also home to Reliance Industries Limited (RIL), the largest publicly traded company in India. RRVL, through its wholly owned subsidiary, 7-India Convenience Retail Limited, holds the master franchise agreement with 7-Eleven, Inc. to operate stores in Greater Mumbai. RRVL is a subsidiary of RIL.*
“At Reliance, we pride ourselves on offering up the best to our customers and we are proud to bring 7-Eleven, the globally trusted convenience store, to India. 7-Eleven is among the most iconic global brands in the convenience retail landscape. The new pathways we build together with 7-Eleven will offer Indian customers greater convenience and choices within their own neighborhoods,” said Director of Reliance Ventures Limited, Isha Ambani.
The new store carries high-quality products typically found at 7-Eleven stores, including internationally popular products, beverages, snacks and immediately consumable fresh foods with recipes developed for local tastes will also be part of the initial convenience offering.
7 Eleven will support RRVL to implement and localize its unique retail business model.
“India is the second largest country in the world and has one of the fastest-growing economies. It’s an ideal time for the largest convenience retailer in the world to make our entry into India,” said 7-Eleven, Inc. President and Chief Executive Officer Joe DePinto. “Our strategic relationship with Reliance Retail will bring 7-Eleven’s brand of convenient products and services to millions of Indian consumers starting in the city of Mumbai.”
Around the globe, 7-Eleven stores’ mission is the same: to give customers what they want, when, where and how they want it. India will be the 18th country or region where 7 Eleven stores operate. Others include the United States, Canada, Mexico, Japan, Thailand, South Korea, Taiwan, China, the Philippines, Singapore, Malaysia, Vietnam, Cambodia, Australia, Norway, Sweden and Denmark.
The United States, where 7-Eleven was founded almost 100 years ago, has experienced rapid expansion over the last few years. In May, the retailer acquired Speedway, expanding its U.S. store presence by almost 4,000 stores and bringing its international store count to more than 77,000 locations globally.
*7-Eleven, Inc. recently terminated a master franchise agreement with a subsidiary of Future Retail Ltd. On Oct. 7, 2021, 7-Eleven, Inc. announced it had signed a master franchise agreement with Reliance Retail Ventures Ltd. to support the company’s first entry into India. 7-Eleven looks forward to entering the Indian market with Reliance Retail Ventures Ltd.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 77,000 stores in 18 countries and regions, including 16,000 in North America. In addition to 7-Eleven stores, 7-Eleven, Inc. operates and franchises Speedway , Stripes , Laredo Taco Company and Raise the Roost Chicken and Biscuits locations. Known for its iconic brands such as Slurpee , Big Bite and Big Gulp , 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes.
7-Eleven offers customers industry-leading private brand products under the 7-Select brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards loyalty program with more than 50 million members, place an order in the 7NOW delivery app in over 2,000 cities, or rely on 7-Eleven for bill payment service, self-service lockers and other convenient services.
Find out more online at www.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
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