At the 33rd South Asia Travel and Tourism Exchange (SATTE) 2026 held in New Delhi, Thailand made a statement that went far beyond brochures and booth displays. In a candid conversation on the sidelines, Pattaraanong Na Chiangmai, Deputy Governor for International Marketing — Asia and South Pacific at the Tourism Authority of Thailand (TAT), laid out a compelling vision for how the kingdom plans to evolve its relationship with one of its most prized source markets: India.
The message was unmistakable — Thailand is done chasing numbers. The future belongs to purposeful, high-value travel.
A Campaign Built Around Restoration
Thailand’s pavilion at SATTE turned heads, not just for its visual appeal but for what it represented. Centered on the concept “Palette of Wellness, Your Ultimate Healuxe,” the space served as a physical expression of TAT’s 2026 campaign direction: Healing is the New Luxury.
Pattaraanong explained that India continues to be one of Thailand’s most strategically important markets, and the new campaign theme was crafted with Indian travelers’ evolving aspirations firmly in mind. Rather than spotlighting beaches and bargains, the campaign champions immersive travel that restores the body, clears the mind, and nourishes the soul — a philosophy that resonates deeply with today’s wellness-conscious Indian traveler.
This repositioning sits within Thailand’s wider Amazing 5-Economy tourism framework, which connects travel experiences to five key lifestyle pillars: wellness, culture, gastronomy, shopping, and digital convenience.
India’s Changing Travel Identity
A major talking point throughout SATTE discussions was the dramatic shift in India’s outbound traveler profile. Millennials and Gen Z now drive much of Thailand’s Indian visitor base, and their expectations have shifted considerably — they want journeys that feel personal, restorative, and meaningful rather than merely recreational.
Beyond these younger demographics, TAT is also focusing on families, health and wellness seekers, destination wedding groups, golfers, senior travelers, solo female travelers, and niche adventure segments. Together, these groups reflect a more sophisticated, experience-driven India that Thailand is eager to serve.
To capture this evolving audience, TAT’s offices in New Delhi and Mumbai are running a coordinated strategy that includes exclusive promotions for corporate and wedding travel groups, collaborative sales campaigns with leading Indian travel platforms, active participation in trade and consumer events, and carefully organized media familiarization trips.
Pattaraanong emphasized that the shift toward quality over quantity is central to Thailand’s New Thailand vision — a deliberate move toward a tourism ecosystem that delivers genuine value for travelers while creating sustainable returns for local communities and industry stakeholders.
Beyond the Usual Hotspots
While perennial favorites like Bangkok, Phuket, Pattaya, Krabi, and Chiang Mai continue to draw strong Indian visitor numbers, Thailand is strategically investing in promoting lesser-known destinations to encourage deeper exploration and repeat visits.
Emerging gems such as Kanchanaburi, Khao Yai, Chiang Rai, and Sukhothai are now being actively marketed as experiential alternatives — destinations that offer authenticity, history, and tranquility for travelers ready to venture off the well-worn tourist trail.
Strong Numbers, Stronger Ambitions
The India-Thailand tourism corridor remains one of the most robust in Asia. India currently stands as Thailand’s fourth-largest inbound market, with approximately 2.4 million Indian visitors making the trip in 2025 and generating close to 93.86 billion Baht in tourism revenue.
TAT has set an ambitious target of over 2.55 million Indian arrivals for 2026. Expanding air connectivity — including growing routes from Indian metros and tier-II cities to leisure hubs like Phuket and Krabi — continues to fuel demand. A generous visa-exemption policy allowing Indian passport holders visa-free stays of up to 60 days has further lowered the barrier to travel.
With early 2026 indicators pointing in a positive direction, Thailand’s strategy of depth over breadth appears well-positioned to deliver.
The Thai government has expressed pride and congratulations following Bangkok’s recognition as Asia’s number one city in the DestinAsian Readers’ Choice Awards 2026. The prestigious ranking, determined by votes cast by readers of DestinAsian — one of the Asia-Pacific region’s most respected luxury travel and lifestyle publications — further cements Thailand’s standing as a world-class tourism powerhouse.
Deputy Government Spokesperson Ms. Airin Phanrit announced the achievement on March 11, noting that Bangkok edged out formidable competition, with Tokyo, Japan, claiming second place and Singapore rounding out the top three.
What Put Bangkok at the Top?
DestinAsian’s editorial team and its readership pointed to four defining strengths that set the Thai capital apart from its regional rivals.
First, Bangkok’s remarkable ability to balance the old with the new sets it apart from other major Asian capitals. Ancient temples, traditional floating markets, gleaming luxury malls, and dramatic skylines coexist in a way that is uniquely Bangkok — a city that honors its heritage without sacrificing ambition.
Second, its culinary scene is simply unmatched. From legendary street food stalls to sophisticated fine dining establishments, Bangkok’s food landscape continues to draw global attention. A new wave of innovative chefs is pushing the boundaries of Thai cuisine, transforming familiar flavors into unexpected and internationally acclaimed dining experiences.
Third, Bangkok delivers extraordinary variety for every type of traveler. Whether you’re seeking ultra-luxury five-star accommodations, award-winning boutique properties, contemporary art scenes, historically rich neighborhoods, or a world-renowned nightlife, the city offers it all under one roof.
Finally, it is the warmth of Bangkok’s people — from tuk-tuk drivers to high-end hotel concierge staff — that keeps visitors coming back. The city’s signature “Capital of Smiles” spirit is not just a tagline; it’s an experience that readers across the Asia-Pacific have consistently rewarded with their votes, year after year.
Bangkok’s Enduring Appeal
Ms. Airin emphasized that this accolade validates Thailand’s continued potential as a leading global tourism destination. Bangkok remains one of Asia’s most visited and celebrated cities, offering everything from the grandeur of the Grand Palace and the iconic silhouette of Wat Arun, to the electric energy of Khao San Road and the sensory richness of its floating markets — all combining to give visitors a truly cinematic journey through Thai culture and history.
Where Artistry Meets the Glass — Bangkok’s Bar Scene Just Got a Major Upgrade
Bangkok’s cocktail scene has never been more creative, more daring, or more worth your evening. From rooftop revamps to music-driven menus and garden-inspired potions, three of the city’s most talked-about venues have recently overhauled their drink programmes — and the results are well worth pulling up a barstool for.
Bolder & Hotter — Bar.Yard at Kimpton Maa-Lai Bangkok
Kimpton Maa-Lai Bangkok’s rooftop destination, Bar.Yard, has undergone a bold reinvention under the creative direction of Chef Julio César Concha Muñoz, blending Thai cultural influences with a fresh, elevated food and beverage programme.
The drinks menu is anything but predictable. The standout ‘BDSM’ — short for Best Damn Spicy Margarita — makes an immediate impression, pairing tequila with pomegranate, goji berry, and smoked chipotle, before finishing with mezcal and a fragrant lime mist. It’s punchy, layered, and exactly what a rooftop cocktail should be.
Those after something a little more adventurous should try ‘Do You Dare’, a bold fusion of pisco and Campari brightened with bell pepper and raspberry cordial. And for a true Thai-Latin flavour collision, ‘Mamuang Suk’ delivers a complex, tropical ride — cachaça, spiced falernum, homemade mango cordial, tamarind, and a coconut-corn blend that somehow works brilliantly together.
Lush Garden — Aqua Bar at Anantara Siam Bangkok Hotel
One of Bangkok’s most storied hotel bars, Aqua Bar at Anantara Siam Bangkok Hotel, recently celebrated its 20th anniversary with a thoughtful reimagining. The refreshed concept introduces eight distinct “potions of the garden” — a cocktail journey inspired by nature’s quiet moods, from early morning light through to the stillness of midnight.
The menu moves gracefully from lighter, fruit-forward expressions to deeper, more contemplative creations. ‘Pomelo’s Embrace’ opens things up beautifully — a bright, refreshing combination of rum, pomelo, Thai salad syrup, coconut milk, and lime juice that feels effortlessly tropical.
As the evening deepens, ‘Moonlit Butterflies’ casts its spell: gin, butterfly pea tea, violette liqueur, crème de cassis, jasmine rice syrup, and sparkling wine come together in a glass that’s as visually stunning as it is delicious. Meanwhile, ‘Quill’s Midnight Spell’ takes a bolder turn — tequila and mezcal meet coconut cream, pineapple, chipotle mayo, honey, and lime in a concoction that’s equal parts surprising and unforgettable.
Signature Chords — Black Cabin, Thong Lor
Over in Thong Lor, Black Cabin has launched one of the most conceptually interesting menus in Bangkok right now. Titled Vol. 1, the music-inspired cocktail programme draws a direct parallel between mixology and melody — organising drinks across four musical categories: major, minor, dominant, and dissonant, each reflecting a different emotional tone and flavour profile.
The ‘Velvety Delight’ is an accessible crowd-pleaser — vodka, blackberry liqueur, strawberry, yoghurt, and milk producing a fruity, smooth pour that’s easy to love. For those wanting more depth, ‘The Fifth Pull’ ventures into darker territory: cognac, rye whiskey, vermouth, amaro, and chocolate truffle bitters, served alongside a single mushroom for a truly theatrical touch.
The menu’s most ambitious creation, ‘The Nexus’, is a nutty, creamy, visually arresting composition of tequila, crème de cacao, hazelnut liqueur, sherry, pistachio syrup, avocado cheese foam, and emerald caviar. Pair your drinks with Black Cabin’s live music programme — check their schedule ahead of your visit to catch the best acts.
Plan Your Night Out
Venue
Location
Highlight Cocktail
Bar.Yard
Kimpton Maa-Lai Bangkok
BDSM (Best Damn Spicy Margarita)
Aqua Bar
Anantara Siam Bangkok Hotel
Moonlit Butterflies
Black Cabin
Thong Lor
The Nexus
Information accurate as of date of publication. Original story via Prestige Thailand
For more Bangkok lifestyle, events and nightlife coverage, visit BangkokScoop
If your idea of a perfect weekend involves exploring bottles you’ve never seen before, drinking to a DJ soundtrack, and skipping the pretentious swirl-and-spit routine entirely — Bangcork Wine Fair 2026 was made for you.
Now in its latest edition, Bangkok’s most laid-back wine festival is pitching up at a brand new venue: Two Palms Taproom. Running from April 3 to 5, 2026, the three-day event promises everything that made previous editions a sell-out — but with a fresh location and the same unapologetically good-time energy.
What’s Pouring This Year
This isn’t a handful of familiar labels lined up on a folding table. Bangcork Wine Fair 2026 brings together 15 established wine vendors collectively showcasing over 200 wines sourced from across the globe — a lineup that covers enough ground to keep even the most well-travelled palate genuinely surprised.
From lesser-known European producers to standout bottles from the New World, the selection spans styles, regions, and price points. Whether you gravitate towards a well-structured red, a crisp natural white, or something entirely off the beaten track, there’s plenty here to keep your glass — and your curiosity — full.
The Vibe: Serious Wine, Zero Formality
What sets Bangcork Wine Fair apart from more traditional tastings around the city is the atmosphere. There’s no dress code, no hushed reverence, and absolutely no obligation to take notes. Instead, expect a relaxed, social setting where the music is as carefully considered as the wine list, with DJs spinning records across all three days.
Each session runs from 3pm through to midnight — giving you a generous nine-hour window to graze at your own pace, revisit favourites, and stumble upon something unexpected in the final hour.
Tickets, Tokens & the Best Group Deal in Bangkok
Bangcork Wine Fair operates on a tasting token system, keeping things flexible and fair for everyone.
Entry Option
Price
Tokens Included
Standard Entry
฿700
2 tasting tokens
Premium Entry
฿1,500
10 tasting tokens
Group Deal (5 tickets)
Special Rate
+ Free bottle for first 15 groups
A few things worth knowing before you book:
Tickets are valid across all three days, so you’re not locked into a single session. Split your visits however suits you — a Friday evening dash, a long Saturday afternoon, or all three days back to back.
Top-up tokens are available on-site, so there’s no need to over-commit upfront.
The group deal is genuinely worth it. Buy five tickets as a group and, if you’re among the first 15 groups to claim it, you’ll walk away with a complimentary bottle of wine before you’ve even taken your first sip.
Plan Your Visit
Dates: April 3–5, 2026 Hours: 3pm – Midnight daily Venue: Two Palms Taproom, Bangkok Tickets: Available now on Ticketmelon
Tickets are already live, and given how quickly previous editions have moved, early booking — especially for the group deal — is strongly recommended.
The Bottom Line
Bangkok has no shortage of wine events, but few manage to strike the balance between quality selection and genuine fun the way Bangcork Wine Fair does. With 200+ labels, a new venue, DJ sets running wall to wall, and tickets that stretch across the full three days, this is the kind of weekend that doesn’t need much convincing.
Block the dates. Grab your tokens. Show up thirsty.
For the latest Bangkok events, food & drink news, and lifestyle coverage, stay tuned to BangkokScoop.
Songkran 2026 official dates: April 13–15 (Monday–Wednesday, public holiday). Water fights start April 11 in tourist zones and run through April 16.
Songkran is Thailand’s traditional New Year — and in Bangkok, it is anything but quiet. For three official days, and realistically five or six, the city transforms into the world’s largest water fight, with an estimated five million people taking to the streets. Every splash is a blessing, not an attack. The word Songkran comes from the Sanskrit saṅkrānti, meaning “transition” — a national exhale, a washing away of misfortune, and a collective fresh start.
Bangkok’s Songkran has two distinct layers. Mornings at temples belong to the ancient, reverent festival: scented water poured over Buddha statues and elders’ hands, monks receiving alms at dawn, families reuniting. By midday, the streets become something else — super soakers, music stages, foam cannons, and an entire city soaked to the skin. Both are real. Both are worth experiencing.
Bangkok’s streets transform into the world’s largest water fight every April during Songkran — Thailand’s traditional New Year.
Quick Facts: Songkran Bangkok 2026
Detail
Info
Official Dates
April 13–15, 2026 (public holiday)
Full Festival Period
April 11–16 (tourist zones start early)
April 13 — Maha Songkran
Main kickoff, water fights begin city-wide
April 14 — Wan Nao
Temple visits, sand pagodas, family merit-making
April 15 — Wan Thaloeng Sok
Thai New Year’s Day, religious ceremonies
Top Hotspots
Silom, Khao San Road, Siam Square, Sanam Luang, RCA
Music Festival Age
20+ (bring valid ID)
UNESCO Status
Recognized Intangible Cultural Heritage
Book hotels
Now — prices rise 50–100%, sell out weeks ahead
Best Places to Celebrate Songkran in Bangkok 2026
Bangkok has no single Songkran venue — the whole city is the festival. These six areas are where the action concentrates.
1. Silom Road — Bangkok’s Biggest Street Party
Silom Road closes to traffic during Songkran, becoming Bangkok’s most organized and energetic water festival zone.
Silom Road closes to traffic from April 13–15, turning Bangkok’s financial district into the city’s most organized Songkran zone. Music stages anchor the blocks, foam cannons blast overhead, and the crowd runs from early morning to midnight. The vibe is mixed — locals, expats, and tourists — with a slightly more adult atmosphere than Khao San.
Hours: 10:00 AM – Midnight, April 13–15
Best for: Organized fun with mixed crowd, foam parties, live music stages
BTS: Sala Daeng / MRT: Silom
2. Khao San Road — Classic Backpacker Chaos
Khao San Road during Songkran is exactly what it sounds like: shoulder-to-shoulder crowds, water guns blazing from every direction, street food vendors working overtime, and a soundtrack that stays loud from morning until the last person heads home. It’s tourist-heavy, gloriously chaotic, and absolutely iconic. Expect to spend the entire day soaked.
Hours: 10:00 AM – 11:00 PM, April 13–15
Best for: First-timers, backpackers, maximum chaos
Getting there: BTS to Ratchathewi, then tuk-tuk (traffic restrictions apply)
The Tourism Authority of Thailand stages its official Maha Songkran World Water Festival here each year. In 2025 this included a grand parade with eight thematic floats, Khon theatre, traditional dance, a 1,200-drone light show, and five days of programming from 3:00–11:00 PM. Expect similar or expanded programming in 2026.
Parade: Begins Democracy Monument, ends Sanam Luang (evening, April 12–13)
Drone show: 7:00–8:00 PM nightly
Best for: Cultural immersion, families, photography
4. Siam Square — Young, Stylish, More Manageable
Siam Square draws a younger Thai crowd — students, university-age locals, and lifestyle-forward visitors. The water fights are real but less overwhelming than Silom or Khao San. Nearby malls like Siam Paragon offer shelter when you need a break.
Best for: Couples, Songkran newcomers, easy mall access for breaks
BTS: Siam (direct)
5. RCA (Royal City Avenue) — Festival & Nightclub Hub
RCA is Bangkok’s nightlife corridor and during Songkran it hosts both SIAM Songkran Music Festival (Bravo BKK Arena) and S2O Songkran Music Festival (Live Park Rama 9), the two biggest ticketed events of the season.
Best for: EDM fans, music festivals, nightlife
Getting there: MRT Phra Ram 9, then taxi (10 minutes)
6. ICONSIAM — Riverside With a View
ICONSIAM on the Chao Phraya riverside offers a more curated Songkran experience with cultural performances and spectacular river views. Considerably less chaotic than Silom or Khao San.
Best for: Families, those wanting festival atmosphere without full chaos
BTS: Saphan Taksin, then free shuttle boat
Songkran Music Festivals Bangkok 2026
Bangkok hosts two world-class ticketed music festivals during Songkran. Both run from April 11 onward — before the official holiday — and both sell out. Buy tickets now.
S2O and SIAM Songkran bring world-class DJs, massive water cannons, and tens of thousands of fans to Bangkok every April.
S2O Songkran Music Festival 2026
Dates
April 11–13, 2026
Venue
Live Park Rama 9, Bangkok
Headline Artists
Kygo, Zedd, Alan Walker, Steve Aoki, Lost Frequencies, Don Diablo, Sidepiece, Gryffin, Da Tweekaz, Ray Volpe
Tickets
From ฿1,700 (1-day GA) / ฿3,500 (3-day early bird) via Eventpop at s2ofestival.com
Age
20+ with valid ID
SIAM Songkran Music Festival 2026
Dates
April 11–14, 2026
Venue
Bravo BKK Arena, RCA, Bangkok
Lineup by Day
Apr 11: Afrojack b2b R3hab | Apr 12: Marshmello + Alok | Apr 13: Martin Garrix | Apr 14: John Summit + Gorgon City, Vini Vici, Layton Giordani
Tickets
From ~฿2,700 (1-day) via siamsongkran.info
Age
20+ with valid ID
Feature
S2O
SIAM Songkran
Duration
3 days (Apr 11–13)
4 days (Apr 11–14)
Venue
Live Park Rama 9 (outdoor)
Bravo BKK Arena, RCA
Signature
Massive water cannons, open-air
Mythological theme, arena stage
Best for
Biggest water party vibes
Top-tier DJ production
Both festivals strictly enforce the 20+ age policy. Waterproof phone pouches are essential — you will get soaked at both events.
Cultural Traditions: The Soul of Songkran
The water fights are the spectacle. These are the traditions that give Songkran its meaning — and the experiences most tourists miss entirely.
Song Nam Phra — Bathing the Buddha
At temples across Bangkok, devotees gently pour jasmine-scented water over sacred Buddha statues — washing away the misfortunes of the past year and inviting blessings into the new one. Visit Wat Pho, Wat Arun, Wat Boworniwet, or Wat Benchamabophit early morning (6:00–9:00 AM) in modest dress.
Rod Nam Dam Hua — Pouring Water on Elders’ Hands
Younger family members gently pour scented water over the hands of parents and grandparents as a gesture of deep respect, seeking blessings for the year ahead. If invited to participate as a guest, accept — it is one of Songkran’s most meaningful moments.
Sand Pagodas at Temples
Communities build small sand chedi (pagodas) within temple grounds, symbolically returning grains of sand carried away on shoes throughout the year. Simple, communal, and genuinely beautiful.
Temple Visit Timing
Recommended temples: Wat Pho (Rattanakosin), Wat Arun (Thonburi), Wat Boworniwet (near Khao San)
Dress code: Shoulders and knees covered — change into festival clothes after
Arrive by 7:00 AM for almsgiving; 8:00–10:00 AM for Buddha bathing ceremonies
Songkran Bangkok Survival Guide
What to Wear
Quick-dry clothes or swimwear. Light fabrics — it’s 34–38°C in April
Traditional Thai dress (pha sin / pha khao ma) — locals love seeing tourists make the effort
Leather, suede, white clothing, laptop bags — leave all of these at the hotel
What to Pack
Waterproof phone pouch — non-negotiable (฿50–150 at 7-Eleven)
Water gun — the bigger the better (฿50–300 sold everywhere)
Sunscreen SPF 50+ — you’ll be outside for hours in peak April heat
Cash in a waterproof bag — card machines get wet and stop working
Goggles (optional) — protects eyes from water cannon blasts at music festivals
Getting Around During Songkran
BTS/MRT: Your best friend all week. Buy a Rabbit Card for easy top-ups
Walking: Faster than any vehicle inside festival zones
Grab: Works but surge pricing is 3–5x normal during festival hours
Tuk-tuk: Fun for short hops — negotiate the fare before you get in
Safety & Etiquette
Splash anyone on the street — they’ve implicitly consented by being out
Never splash monks, pregnant women, temple staff, or anyone clearly trying to stay dry
Never pour water at religious imagery or temple entrances
Iced water is traditional but shocking — be thoughtful with elderly people
Keep phone in waterproof pouch — theft is an issue in very packed areas
Songkran Bangkok Budget Guide
Expense
Budget
Mid-Range
Splurge
Hotel/night
฿600–1,200 hostel
฿1,800–4,000 hotel
฿5,000–15,000+ riverside
Food/day
฿150–300 street food
฿400–800 restaurants
฿1,500+ fine dining
Transport/day
฿80–150 BTS + walk
฿200–400 BTS + Grab
฿500–1,000+ private taxi
Water gun
฿50–150 (basic)
฿200–500 (quality)
฿600+ (super soaker)
Music festival
Free street parties
฿1,700–3,500 GA
฿6,000–8,000 VIP
Daily total
฿1,000–2,000
฿3,000–6,000
฿8,000–20,000+
Book accommodation as soon as possible — Bangkok hotels around Silom, Sukhumvit, and the Old City routinely sell out 4–6 weeks before Songkran at prices 50–100% above normal.
Frequently Asked Questions
When exactly does Songkran 2026 start and end in Bangkok?
Officially April 13–15. In practice, water fights in tourist areas (Khao San Road, RCA) begin April 11 and run through April 16. The music festivals start April 11.
Is Songkran safe for solo travellers?
Yes, with sensible precautions. Stay in well-lit, crowded areas. Keep valuables in a waterproof pouch. The festival is joyful and community-oriented — violent incidents are rare.
Can I avoid the water if I don’t want to participate?
In designated water-fight zones like Silom and Khao San Road — not really. If you walk through these areas, you will get wet. Malls, elevated walkways, and hotel lobbies offer dry refuges.
What BTS/MRT stations are closest to each hotspot?
Are there Songkran events suitable for families with children?
Yes. Sanam Luang hosts TAT’s official cultural events including parades and performances for all ages. Temple visits in the morning are calm and meaningful for families. Siam Square offers water fun with nearby mall breaks. Music festivals at RCA are 20+ only.
What should I do on April 13 morning before the water fights start?
Visit a temple. Wat Pho opens at 8:00 AM and hosts Buddha bathing ceremonies during Songkran. The atmosphere from 7:00–9:00 AM — monks receiving alms, incense, scented water, the old city quiet before the chaos — is one of Bangkok’s most memorable experiences.
Updated March 2026 by the BangkokScoop Editorial Team. For the latest Bangkok events, follow bangkokscoop.com.
The Darjeeling Youth Delegation, comprising 20 selected candidates and led by Shri Harsh Vardhan Shringla, MP, visited New Delhi from 23rd February to 26th February for an institutional and leadership exposure programme. The initiative aimed to provide the youth of Darjeeling firsthand exposure to India’s democratic institutions and governance frameworks.
During the visit, the delegation called on the Vice President of India and visited the Parliament of India, an experience many described as entering the temple of democracy. The group also visited Rashtrapati Bhavan and interacted with national leaders including Shri Kiren Rijiju, Union Minister of Parliamentary Affairs of India and Shri Mansukh Mandaviya, Minister of Labour and Employment and Minister of Youth Affairs and Sports. They engaged with technology sector C-suite leaders, participated in a UPSC coaching module, and interacted with senior interlocutors across governance, public policy, development, technology, diplomacy, and cultural soft power.
The itinerary included visits to Swaminarayan Akshardham, the Lotus Temple, and the exhibition “The Light and the Lotus: Relics of the Awakened One,” where the sacred Piprahwa Relics of Lord Buddha are displayed, which deeply resonated with many participants from the Darjeeling hills.
The delegation described the visit as inspiring and transformative. “𝑴𝒆𝒆𝒕𝒊𝒏𝒈 𝒅𝒊𝒈𝒏𝒊𝒕𝒂𝒓𝒊𝒆𝒔 𝒍𝒊𝒌𝒆 𝒕𝒉𝒆 𝑽𝒊𝒄𝒆 𝑷𝒓𝒆𝒔𝒊𝒅𝒆𝒏𝒕 𝒂𝒏𝒅 𝑼𝒏𝒊𝒐𝒏 𝑴𝒊𝒏𝒊𝒔𝒕𝒆𝒓𝒔 𝒘𝒂𝒔 𝒂 𝒖𝒏𝒊𝒒𝒖𝒆 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆. 𝑾𝒂𝒍𝒌𝒊𝒏𝒈 𝒊𝒏𝒕𝒐 𝑷𝒂𝒓𝒍𝒊𝒂𝒎𝒆𝒏𝒕 𝒘𝒂𝒔 𝒂 𝒑𝒐𝒘𝒆𝒓𝒇𝒖𝒍 𝒎𝒐𝒎𝒆𝒏𝒕 𝒇𝒐𝒓 𝒖𝒔,” said one delegate. Another participant shared, “𝑻𝒉𝒆 𝑼𝑷𝑺𝑪 𝒔𝒆𝒔𝒔𝒊𝒐𝒏 𝒐𝒑𝒆𝒏𝒆𝒅 𝒏𝒆𝒘 𝒑𝒐𝒔𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 𝒂𝒏𝒅 𝒑𝒖𝒔𝒉𝒆𝒅 𝒖𝒔 𝒃𝒆𝒚𝒐𝒏𝒅 𝒐𝒖𝒓 𝒄𝒐𝒎𝒇𝒐𝒓𝒕 𝒛𝒐𝒏𝒆. 𝑴𝒂𝒏𝒚 𝒐𝒇 𝒖𝒔 𝒉𝒂𝒅 𝒏𝒆𝒗𝒆𝒓 𝒃𝒆𝒆𝒏 𝒕𝒐 𝑫𝒆𝒍𝒉𝒊 𝒃𝒆𝒇𝒐𝒓𝒆.”
Several members expressed pride in representing the youth of Darjeeling in the capital. “𝑻𝒉𝒊𝒔 𝒋𝒐𝒖𝒓𝒏𝒆𝒚 𝒉𝒂𝒔 𝒔𝒕𝒓𝒆𝒏𝒈𝒕𝒉𝒆𝒏𝒆𝒅 𝒐𝒖𝒓 𝒄𝒐𝒏𝒇𝒊𝒅𝒆𝒏𝒄𝒆 𝒂𝒏𝒅 𝒘𝒊𝒍𝒍 𝒉𝒆𝒍𝒑 𝒖𝒔 𝒄𝒐𝒏𝒕𝒓𝒊𝒃𝒖𝒕𝒆 𝒎𝒐𝒓𝒆 𝒎𝒆𝒂𝒏𝒊𝒏𝒈𝒇𝒖𝒍𝒍𝒚 𝒕𝒐 𝒐𝒖𝒓 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒊𝒆𝒔,” a delegate added.
The exposure visit marks an important step in empowering young leaders from the Darjeeling hills. The initiative reflects the forward looking vision of Shri Harsh Vardhan Shringla, whose efforts to create meaningful opportunities for the youth of Darjeeling continue to be widely appreciated.
Centara Hotels & Resorts is set to expand into the budget hospitality segment through a strategic joint venture with PTT Oil and Retail Business (OR).
The initiative represents nearly one-third of Centara’s 1,429-room development pipeline scheduled for 2026. According to Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, the concept capitalises on strong demand along major road networks.
“There is significant opportunity at service station locations on key transport routes. Travellers heading to Bangkok or other major cities may prefer a convenient stopover outside urban centres,” he explained.
With 24-hour staffed stations offering safe and accessible environments, the hotels will cater particularly to sales professionals and business travellers seeking short stays of five to seven hours before continuing inter-provincial journeys.
The partnership plans to roll out six properties between 2027 and 2028, leveraging OR’s nationwide network of more than 2,000 service stations and retail complexes. Many of these locations are strategically positioned near airports and prominent tourist destinations. Provincial sites typically span five to ten rai, allowing sufficient space for hotel construction.
Regional properties are expected to feature 69 to 80 rooms, with average nightly rates ranging from 800 to 900 baht (approximately US$25–29). The joint venture also intends to develop at least one Bangkok location offering around 120 rooms, priced between 1,200 and 1,300 baht per night.
The concept will integrate loyalty benefits across both Centara and OR platforms, while also providing electric vehicle charging facilities.
“At PTT stations, travellers can refuel and recharge conveniently, unwind in reliable Centara-standard comfort, earn rewards, and purchase essential travel items — all within one seamless ecosystem,” Thirayuth added.
Centara’s entry into the budget segment is driven by strong margin potential. Gun Srisompong, Chief Financial Officer of Centara Hotels & Resorts, noted that profitability in hospitality is typically strongest at either the premium or budget end due to cost efficiencies.
“We anticipate long-term occupancy levels of 70 to 80 per cent,” he stated.
While the joint venture has already been disclosed to the Stock Exchange of Thailand, the new budget brand will be officially unveiled in March 2026, alongside the formal signing of the partnership agreement.
Thai Pavilion unveils “Healing is the New Luxury” campaign under the “New Thailand” strategy to attract premium Indian travellers
New Delhi, 26 February 2026 – The Tourism Authority of Thailand (TAT) is further strengthening tourism collaboration with India through an impactful cultural and business showcase at the South Asia Travel and Tourism Exchange (SATTE) 2026. The event is being held from 25–27 February at the Yashobhoomi Convention Centre in New Delhi.
Celebrating its 33rd edition, SATTE hosts more than 35,000 attendees and over 1,400 exhibitors. Marking its 17th participation, TAT is facilitating extensive business discussions between Thai tourism suppliers and Indian travel buyers within a 312-square-metre Thailand Pavilion. Designed around the concept “Palette of Wellness, Your Ultimate Healuxe,” the pavilion reflects Thailand’s global “Healing is the New Luxury” campaign, positioning the country as a leading high-value wellness and restorative travel destination.
The pavilion officially opened on 25 February and was inaugurated by H.E. Ms. Chavanart Thangsumphant, Ambassador of Thailand to India, alongside Ms. Pattaraanong Na Chiangmai, Deputy Governor for International Marketing (Asia and South Pacific); Mr. Chuwit Sirivajjakul, Deputy Governor for Policy and Planning; and senior TAT executives. The occasion reaffirmed Thailand’s dedication to deepening tourism cooperation with India through a quality-focused growth approach.
A total of 50 Thai tourism businesses are participating, including hotels, resorts, tour operators, and leisure attractions. Over 5,000 pre-arranged business meetings are scheduled across the three-day exhibition.
The pavilion also features participation from Thai AirAsia, Thai Vietjet Air, and Thai Lion Air, as well as key industry organisations such as the Phuket Tourist Association, Samui Tourism Promotion Association, and the Association of Thai Travel Agents.
On the opening day, Ms. Pattaraanong hosted a media briefing outlining the objectives of the “Healing is the New Luxury” campaign. Joined by senior executives, she highlighted Thailand’s commitment to generating higher-value tourism growth rooted in wellness, culture, and sustainability—core pillars of its India market strategy.
She emphasised that India remains a strategically important and high-potential source market. Through the “New Thailand” vision, the country is transitioning towards a balanced tourism ecosystem that prioritises value over volume. The campaign invites Indian travellers to experience transformative journeys that promote well-being, meaningful connections, and long-term benefits for local communities and the tourism industry.
Under this vision, TAT is advancing its “Amazing 5-Economy” framework, aligning tourism offerings with global lifestyle trends in wellness, culture, shopping, and seamless digital travel experiences.
India continues to rank among Thailand’s top inbound markets, fuelled largely by Millennials and Gen Z travellers seeking customised, restorative travel experiences. Prominent segments include family travellers, wellness seekers, wedding groups, golfers, women travellers, seniors, and emerging niche audiences focused on rejuvenation and adventure.
While established destinations such as Bangkok, Pattaya, Phuket, Krabi, and Chiang Mai remain popular, Thailand is also encouraging exploration of secondary cities including Kanchanaburi, Khao Yai, Chiang Rai, and Sukhothai. This strategy aims to inspire repeat visits and foster deeper destination engagement.
TAT’s participation at SATTE forms part of a comprehensive India-focused strategy managed by its New Delhi and Mumbai offices. These offices implement targeted promotions for corporate and wedding travel, collaborate with major Indian travel platforms on joint campaigns, participate in trade and consumer exhibitions, and organise media familiarisation trips—collectively strengthening Thailand’s brand positioning in the Indian market.
The results remain strong. In 2025, Thailand welcomed 2,487,319 Indian visitors, representing a 16.82% year-on-year increase and generating 93.86 billion Baht in tourism revenue. Between 1 January and 23 February 2026, 382,768 Indian travellers visited Thailand, making India the fourth-largest source market after China, Malaysia, and Russia.
For 2026, Thailand is targeting over 2.55 million Indian arrivals and approximately 97.86 billion Baht in revenue, reinforcing India’s importance within Thailand’s tourism landscape.
Air connectivity continues to boost competitiveness. In 2025, 10 airlines operated direct routes between India and Thailand, offering 19,132 flights and more than 3.83 million seats. Improved connectivity from major Indian cities to Bangkok, Phuket, and Krabi, along with visa-exemption policies allowing Indian passport holders to stay up to 60 days, further supports travel growth.
TAT’s India offices have also been closely monitoring the recent Nipah virus cases reported in West Bengal. Authorities confirmed the situation remains under control with no new cases, and travel activity across India continues without disruption to tourism or trade participation.
The Tourism Ministry applauds Thai para athletes for dominant performances at regional and global competitions, reaffirming government commitment to long-term para sports development and international excellence.
The Ministry of Tourism and Sports has praised Thai para athletes for their exceptional performances at major international sporting events. Permanent Secretary Natthriya Thaweevong extended congratulations to athletes, coaches, sports associations, and officials who contributed to Thailand’s success at the 13th ASEAN Para Games, the 5th Asian Youth Para Games, as well as recent world and Asian championships.
Speaking at a ceremony held to award prize money and formally recognize the achievements, Natthriya conveyed appreciation on behalf of the government and the Thai public. She noted that the athletes’ performances brought pride to the nation and highlighted Thailand’s strong capabilities on the international sporting stage. Their success, she said, was driven by discipline and determination, supported by close cooperation among coaches, officials, and partner organizations.
Thailand emerged as the overall top medal-winning nation at the 13th ASEAN Para Games, securing 175 gold, 155 silver, and 156 bronze medals. More than 128 million baht in prize money was distributed among four national sports associations. Meanwhile, at the 5th Asian Youth Para Games, Thai youth para athletes finished fourth overall, earning 36 gold, 36 silver, and 33 bronze medals.
Additional prize money was also awarded for strong performances at world and Asian championship events across various sports. The permanent secretary expressed hope that this recognition would motivate athletes and their support teams to further elevate their performance, while reaffirming the government’s commitment to the long-term, systematic development of para sports in Thailand.
Bangkok, Thailand — The Free Saturday Sisterhood Workshop hosted another impactful and enriching session, bringing together women for an afternoon of learning, healing, and self-awareness through therapeutic and mindfulness practices.
The workshop featured an insightful session by Sabina Tripathi titled “Reclaim Your Sleep and Overcome Anxiety with RTT.” She emphasized the importance of REM sleep in mental and emotional well-being and guided participants through a deeply calming induction using her gentle, meditative voice, helping attendees experience profound relaxation.
This was followed by a beginner-friendly sound healing session led by Priyanka Sehgal, introducing participants to sensing one’s aura and achieving deep relaxation through a sound bath. The session proved to be a pleasant and meaningful introduction to sound healing, especially for first-time participants, and was conducted with exceptional passion, depth, and grace.
The event reinforced the belief that all forms of knowledge—whether finance, sustainability, digital literacy, or therapeutic practices—are deeply connected to spirituality. Each path ultimately leads toward greater self-awareness and inner growth. Through these workshops, the Sisterhood continues to foster collective learning, personal evolution, and community connection.
The We – Women Network is founded by Dr. Manisha Bose and is a safe space for women to share knowledge and handhold and support each other. At the end of the session the Founder extended heartfelt thanks to collaborators BangkokScoop and Digital Living for their continued support. Special gratitude was expressed to Sunil Kothari, venue sponsor, for generously hosting all Sisterhood sessions at Pacific City Club.
We- Women Network’s The Free Saturday Sisterhood Workshop series remains committed to creating safe, inclusive spaces for women to explore knowledge, wellness, and self-growth—together.
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