The Tourism Authority of Thailand (TAT) marked another successful international showcase at Tourism Expo Japan 2025 (TEJ 2025), held from 25–28 September at Aichi Sky Expo, Nagoya. As one of Japan’s premier travel trade events, the expo offered Thailand a prime stage to reinforce its charm, attract repeat visitors, and connect with new and emerging traveller segments.

Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing (Asia and South Pacific), officially inaugurated the Thailand Pavilion on 25 September, alongside Mr. Chuwit Sirivajjakul, Executive Director for the East Asia Region.

“Japan is one of Thailand’s most important markets. Tourism Expo Japan allows us to present fresh experiences that resonate with younger audiences while deepening loyalty among repeat visitors,” Ms. Pattaraanong said.

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“5 Must Do in Thailand” Theme Brings Thai Culture to Life

Covering 90 square metres, the Thailand Pavilion immersed visitors in the theme “Journey through the 5 Must Do in Thailand.” Highlights included:

• Cultural Performances: Muay Thai, shadow puppetry, Isan folk music, and classical dance.

• Wellness & Crafts: “Nuad fon” (classical dance massage) by Zira Spa, floral garland making, clay pin and candle workshops, and fragrance creation with Homprung by Baihor.

• Interactive Engagements: Digital games, talk shows, and meet-and-greet sessions with Japanese KOLs—the “Sato Triplets” (TAT Tourism Ambassadors)—and cultural anthropologist Prof. Fumihiko Tsumura.

These activities reflected TAT’s strategy to appeal to Millennials, Gen Z, active seniors, couples, digital nomads, and Oshi-katsu fans, while strengthening Thailand’s global image in cultural authenticity, wellness, and sustainable tourism.

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Boosting Connectivity and Targeted Campaigns

Thailand’s connectivity with Japan continues to expand, with flights from six major airports—Sapporo, Narita, Haneda, Nagoya, Osaka, and Fukuoka—providing over 3 million seats in 2025, an 8.5% increase.

TAT’s three Japan offices are spearheading several campaigns, including:

• “Thailand Commercial Flights Promotion” with ZIP Air, Air Japan, and leading agents.

• “Thailand – Thai Katsu” Project to engage first-time and Gen Z travellers via digital campaigns and familiarisation trips.

• “Amazing Thailand Through Kyushu – Irodori no Tabi,” to debut at the Saga International Balloon Fiesta (30 Oct – 3 Nov 2025).

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Japan: A High-Value Source Market

Japan continues to be a priority market for Thailand. Between January and 18 September 2025, more than 767,000 Japanese travellers visited Thailand, a 5% rise year-on-year. Visitors from Japan typically spend six nights per trip and around 39,000 baht per person, with strong preferences for cultural heritage, community-based tourism, and wellness.

Top destinations remain Bangkok, Chon Buri, Phuket, Ayutthaya, and Chiang Mai. By year-end 2025, TAT aims to welcome 1.25 million Japanese visitors, generating an estimated 48.88 billion baht in revenue.

Source: https://www.tatnews.org/2025/09/thailand-strengthens-presence-at-tourism-expo-japan-2025/

Embassy of India, Bangkok
Viksit Bharat Run 2025 Successfully Held in Bangkok
28 September 2025

The Embassy of India in Bangkok proudly hosted the Viksit Bharat Run 2025 on 28 September, bringing together the Indian diaspora, Thai community, and friends of India under the theme “Run to Serve the Nation.”

Over 300 participants joined the 3-km community run, celebrating the spirit of service, sustainability and unity. The event reflected India’s vision of Vasudhaiva Kutumbakam—“the world is one family”—and the country’s transformative journey towards becoming a developed nation by 2047.

A highlight of the occasion was the collective recitation of the Viksit Bharat and Aatmanirbhar Bharat Pledge, reinforcing India’s global outreach and commitment to resilience, solidarity, and shared responsibility.

The Bangkok run was part of a worldwide initiative, held in more than 150 international locations, showcasing the strength of collective efforts and the enduring partnership between India, Thailand, and the global community.

#ViksitBharatRun 2025- Run to Serve the Nation @IndiainThailand successfully organized the ‘Viksit Bharat Run 2025’ on 28 September 2025. In line with the theme ‘Run to Serve the Nation’, this event was a celebration of the spirit of service, community engagement, and… pic.twitter.com/lR5jQvdn6w

— India in Thailand (@IndiainThailand) September 28, 2025

This October 2025, immerse yourself in Thailand’s vibrant traditions and cultural celebrations.
Discover the one-of-a-kind Rap Bua Festival in Samut Prakan, the lively Surat Thani Chak Phra and Long Boat Races, and the mystical Nong Khai Fireballs during Ok Phansa. With nationwide cultural festivities, October is the perfect time to experience Thailand’s rich heritage and festive spirit.

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Rap Bua Festival

30 September – 8 October 2025
Wat Bang Phli Yai Nai, Samut Prakan

Highlights:

• Ancient “lotus receiving” ceremony along Samrong Canal honoring Luang Pho To.

• 9 days & 9 nights of festivities with food stalls, shopping, and amusement park.

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Hat Yai Moon Festival 2025

3 – 6 October 2025
Srinakorn Foundation School, Hat Yai, Songkhla

Highlights:

• Mid-Autumn celebrations with mooncakes, festive delicacies, and cultural activities.

• Vibrant performances and stage shows featuring popular artists.

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Surat Thani Chak Phra, Thot Phapa & Long Boat Races Festival

4 – 12 October 2025
Tapi River & Naris Bridge, Surat Thani

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Miracle of Naga: The Essence of Nong Khai 2025

4 – 8 October 2025
Mekong River, Nong Khai

Highlights:

• Witness the mystical Naga Fireballs rising from the river.

• Sacred blessing rituals, parades, wax castle procession, and illuminated boat displays.

• Traditional dances, Tak Bat Devo, long boat races, food fairs, and walking streets.

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The Ok-Wa Tradition 2025

6 – 8 October 2025
Mae Sariang District, Mae Hong Son

Highlights:

• “Cultural Plaza” ceremony at Wat Uthayaram with live music.

• Light & sound show The Magic of Mae Sariang.

• Ngeung Candle Procession & Miss Ok-Wa beauty contest.

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Chak Phra & Tak Bat Devo, Songkhla

6 – 9 October 2025
Khao Tang Kuan & Tinsulanon Stadium, Songkhla

Highlights:

• Boat procession contest with Royal Trophy.

• Decorated boat parades & almsgiving ceremony.

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Tak Bat Devo, Uthai Thani

7 – 8 October 2025
Wat Sangkat Rattana Khiri, Uthai Thani

Highlights:

• Devotees offer rice & sticky rice parcels to monks.

• Grand parade depicting scenes from Buddha’s life.

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Book Expo Thailand 2025

9 – 19 October 2025
Queen Sirikit National Convention Center, Bangkok

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Ngo Ka Ki Festival 2025

11 – 12 October 2025
Takua Pa District, Phang Nga

Highlights:

• Celebration of Takua Pa’s mining heritage.

• Talks, cultural activities, and “Taste of Stories” fine dining beneath the historic walkway.

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Tea Delight – The First Edition

11 – 13 October 2025 | 08.00 – 18.00 hrs
Ancient House Chiang Mai

Highlights:

• Tea & culinary workshops (matcha, ice cream).

• Riverside lawn with artisanal teas, pastries & live music.

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Sakad Scenic Trail 2025

12 October 2025
Ban Skad Tai School, Pua District, Nan

Highlights:

• Trail run through forests, terraced fields & mountain views.

• Perfect for runners & nature lovers.

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Samut Prakan Phra Samut Chedi Worship Fair

12 – 23 October 2025
Phra Samut Chedi Riverside & Provincial Hall, Samut Prakan

Highlights:

• 12-day temple fair with religious rituals & cultural shows.

• Red Cross fair, food stalls, and local markets.

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Chiang Mai International Harp Festival 2025

24 – 26 October 2025
Chiang Mai Harp & Music Center

Highlights:

• Theme: “Harmony begins when we play together”.

• Charity & gala concert, harp workshops, and world-class performances.

By Dr. Manisha Bose
Durga Puja is celebrated with great devotion and grandeur at the Vishnu Temple in Silom, Bangkok. This temple, over 120 years old, stands as a spiritual landmark for the Indian community and has also become a sacred space for many Thai devotees. During Navratri—the nine auspicious nights dedicated to the Divine Mother the temple comes alive with rituals, prayers, and a vibrant yet deeply spiritual atmosphere.

The celebrations are enriched by traditions brought directly from India. Renowned artists are invited from Kolkata to present devotional performances, while learned pandits are flown in from Benares to conduct the archana and daily pujas. For nine days, the temple resonates with the sound of mantras, bells, and bhajans, making every visitor feel part of something timeless and divine.

Though the Durga Pooja is being conducted in this temple since 2004 , I first attended this puja about four years ago, and since then, I make it a point to visit every year, even if only for a day or two depending on my work schedule. Although I have not yet witnessed the evening festivities, the mornings themselves are profoundly blissful. The beautifully adorned statue of Goddess Durga, flanked by her divine family, radiates power and serenity. Depicted in the classic form vanquishing the demon Mahishasura the Goddess stands as a symbol of victory of good over evil. If one arrives around 11:30 a.m., it is possible to participate in the aarti and offer anjali, which makes the experience even more personal and fulfilling.

What makes this temple truly special is the warmth of its people. Devotees and volunteers welcome everyone with folded hands in the humble Indian tradition of namaste. They insist on offering tea or water, a gesture of genuine hospitality that is both touching and rare. At lunchtime, a simple yet delicious meal is served as prasad to all visitors, further enhancing the sense of community and sharing.

Despite the large crowds hundreds of people walk in every day during the nine days , the temple remains remarkably well maintained and impeccably clean. Equally heartwarming is the presence of Thai locals who participate with the same devotion as Indian worshippers. This confluence of cultures, bound by reverence for the Divine Mother, enriches the celebration and makes Durga Puja at Vishnu Temple a truly unique spiritual experience in Bangkok.

 

 

By Dr. Manisha Bose
Lecturer, Assumption University
Founder: We-Women Network

Prime Minister and Interior Minister Anutin Charnvirakul stressed that talks with Cambodia will only begin once Cambodian troops, weapons, and explosives are withdrawn from the border.

While formal dialogue is not yet scheduled, safeguarding Thailand’s sovereignty remains the top priority. The National Security Council has delegated decision-making authority to the military. Under martial law, the Commander of the Second Army Area has full operational control. A smooth transition of command is expected at the end of September, supported by newly appointed Deputy Defense Minister Lt. Gen. Adul Boonthumjaroen, a former Second Army Commander familiar with the terrain.

Thailand’s position remains unchanged: no dialogue until Cambodia complies, checkpoints stay closed, and stronger measures may follow—including suspending public utilities—if aggression persists. The Prime Minister reiterated that Thailand will not cede land or compromise its national interests, vowing to respond firmly to Cambodia’s deployment of heavy arms and drone incursions.

Despite Thailand’s adherence to prior agreements, Cambodia has failed to honor commitments from the latest General Border Committee (GBC) meeting. This, officials say, makes a strong case for third-party mediators to press Cambodia to comply.

Meanwhile, authorities are preparing evacuation shelters and financial compensation plans to support affected communities, ensuring readiness should the conflict escalate.

Source: https://thailand.prd.go.th/en/content/category/detail/id/3243/iid/426934

Five major initiatives unveiled to inspire Chinese tourists during Mid-Autumn and Golden Week

Bangkok, September 2025 – The Tourism Authority of Thailand (TAT) has officially launched Nihao Month 2025, a cultural and promotional campaign aimed at boosting Chinese travel to Thailand during the holiday peak. First previewed in Guangzhou earlier this month, the initiative highlights the role of tourism in strengthening Thai–Chinese relations.

The launch was led by Mr. Yang Xiao Long, Counsellor (Cultural Section) of the Embassy of the People’s Republic of China in Thailand, alongside Ms. Thapanee Kiatphaibool, TAT Governor, and Mr. Chuwit Sirivajjakul, TAT Executive Director for East Asia.

Ms. Thapanee emphasized that Nihao Month symbolizes 50 years of warm Thai–Chinese ties:

“This campaign reflects shared friendship, cultural celebration, and travel inspiration that resonates with today’s Chinese travellers. With the new Trusted Thailand Stamp, we want to assure visitors of safe, high-quality experiences that create meaningful memories.”

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Five Initiatives Driving Nihao Month

At its core, Nihao Month blends culture, digital storytelling, and travel experiences to inspire a new generation of Chinese visitors. The campaign also positions the Mid-Autumn Festival as a cultural bridge, connecting Chinese heritage with Thai lifestyle and hospitality.

1. Thailand, Told by You – UGC Challenge (1–12 Sept)

Content creators across China were invited to share their perspectives on Thailand through the “5 Must Do” themes – Must Taste, Must Try, Must Buy, Must Seek, and Must See – along with Thailand’s Soft Power 5F. The challenge, organized by TAT’s five China offices, reached nationwide audiences. Fifty winners were selected from thousands of entries to advance to the next stage.

2. Thailand, Told by You – UGC Challenge & FAM Trip (5–10 Oct)

The 50 winners, together with 50 leading influencers, will embark on a journey across Bangkok, Chiang Mai, Phuket, Pattaya, and Ko Samui. They will experience Thailand’s diverse attractions and share their impressions in real time across Chinese digital platforms, reaching millions of followers.

3. Amazing Mid-Autumn in Thailand – Welcome Reception (6 Oct)

Hosted at One Bangkok, this highlight event will feature Thai–Chinese cultural exchanges including mooncake making, lantern crafting, calligraphy, and modern creative workshops. Popular Thai actors Billkin Putthipong Assaratanakul and Pong Nawat Kulrattanarak will also join, creating moments tailored for social media engagement.

4. Joint Promotions with Chinese Platforms (20 Sept–31 Dec)

Partnerships with leading platforms such as Meituan, Ctrip, Tongcheng, Dianping, Alipay, WeChat, RED, and Douyin are offering discounts, e-coupons, cashbacks, and exclusive privileges. Special promotions include Meituan’s Black Pearl Gastronomy Experience, Ctrip travel packages, and Alipay spending perks, supported by livestreams and digital campaigns.

5. Chinese Passport Privilege Programme (20 Sept–31 Dec)

Chinese visitors presenting their passports at participating venues receive exclusive benefits. Partners include Siam Piwat (Siam Paragon, Siam Discovery, Iconsiam), The Mall Group, Central Embassy, One Bangkok, 7-Eleven, Lotus, Makro, and Tops. Offers include shopping discounts, complimentary services, and unique perks tailored to Chinese travellers.

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Building Confidence in Thai Tourism

Concluding the launch, Ms. Thapanee noted that these activities, together with the Trusted Thailand Stamp, reflect Thailand’s readiness to welcome Chinese travellers with safe, authentic, and value-rich experiences. By blending tradition, creativity, and hospitality, Nihao Month strengthens Thailand’s position as a leading destination, encouraging repeat visits and inspiring positive sharing across digital platforms.

Source: https://www.tatnews.org/2025/09/thailand-launches-nihao-month-marking-50-years-of-thai-chinese-friendship/

The Tourism Authority of Thailand (TAT) will host the second edition of “DNA Travel and Fair 2025 (Destination Navigator Assessment)” from 9–12 October at the Queen Sirikit National Convention Centre (QSNCC), Bangkok.

This year’s theme, “Thailand’s Subculture: Decode Your Journey,” highlights the country’s vibrant diversity through five lifestyle zones and immersive experiences designed to match individual identities and travel styles.

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Personalised Travel Through Subculture Experiences

TAT Governor Thapanee Kiatphaibool emphasised that today’s travellers seek experiences aligned with their passions and lifestyles. The fair, she said, is a platform to decode visitor identities and transform them into customised travel inspirations, embracing Thailand’s evolving subculture tourism.

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Highlight: The Black Box Immersive Room

At the heart of the event is the “Immersive Room: Your DNA – The Black Box”, a virtual lab that interprets each visitor’s travel personality through Thailand’s subcultural colours.

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Five Lifestyle Zones at the Fair

 

 

1.

• POP Gallery with rare art toys (Trendy Gallery)

• GMM TV official merchandise

• Alcazar Cabaret drag performances

• House of Pop Market with artists & influencers

2. Siam Style Zone

• Thai National Costume (Chud Thai Phra Ratchaniyom) displays

• Vintage collections & fortune telling

• Performances from likay, molam, and luk thung artists

3. Work and Play Zone

• Digital tunnel entrance into “digital city” lifestyle

• Foto Club BKK photography exhibitions

• TikTok Live Studios & PunThai Coffee co-working café

• Fastwork creative networking hub

 

4. Lifestyle and Family Zone

• Jurassic World attractions

• Carnival and farm-themed activities

• Wellness showcases & animal shows

5. Thai Taste Zone

• 95+ TikTok-famous and celebrity-owned restaurants

• Chef workshops & fine-dining demos with local ingredients

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Stage Performances & Star Appearances

The main stage will feature Thai textile fashion shows, instrumental performances, and the “100 Baht to Work and Travel” campaign.

Special concerts and appearances include:

• 9 Oct – Keng Harit, Namping Napaskorn

• 10 Oct – Song Thep But Sut Thi Rak (likay troupe), Palmy

• 11 Oct – Yuki Haithongkham

• 12 Oct – Lamyai Haithongkham & Rabiab Watasilp molam ensemble

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Event Details

Venue: QSNCC, Hall 3–4, G Floor
Time: 10:00 – 21:00 daily
Transport: MRT Blue Line (QSNCC Station), buses 136/185, taxis & ride-hailing

The fair also features promotions, prize redemptions, and a bustling marketplace.

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Sustainability at the Core

Aligned with TAT’s mission of responsible tourism, the event integrates eco-friendly practices and promotes awareness of sustainable travel.

For details, visit ThailandFestival (Facebook) or call the TAT Contact Centre 1672 Travel Buddy.

Source: https://www.tatnews.org/2025/09/tat-stages-the-second-dna-travel-and-fair-2025-this-9-12-october/

Under PM Narendra Modi, Make in India flipped the script. Once import-reliant, India now exports electronics, semiconductors, pharma, defence, and renewable energy. Backed by record FDI, bold reforms, and major infrastructure growth, India is rising as one of the fastest-growing global manufacturing hubs.

Electronics Manufacturing Powering Global Growth! India is now the world’s 2nd-largest mobile phone manufacturer. Electronics exports surged 8X from Rs 38,000 crore to Rs 3.27 lakh crore. Mobile phone exports skyrocketed 132X, from Rs 1,500 crore to over Rs 2 lakh crore. India has become the global hub for electronics innovation. #11YearsOfMakeInIndia

 

 

Semiconductors Driving India’s Tech Future!

India launched its first indigenous semiconductor chip, the Vikram 32-bit microprocessor. A Rs 76,000 crore boost is powering fabs, design hubs and 10 semiconductor projects. OSAT capacity rose 45%, with 6 new advanced packaging and testing facilities. India is building its place in the global chip race. #11YearsOfMakeInIndia

 

Pharmaceuticals Reshaping Global Health Supply!

From a Rs 1,930 crore deficit in FY22 to a Rs 2,280 crore surplus in FY25, India is now a net exporter of bulk drugs. With Rs 3,420 crore allocated to indigenous medical devices and Nafithromycin, India’s first macrolide antibiotic, pharma is powering global health innovation. #11YearsOfMakeInIndia

 

Defence Manufacturing Strengthens National Security!

India’s defence production rose to Rs 1,50,590 crore in FY25, a 224% increase from FY15. Today, 65% of defence equipment is made domestically, reversing past dependence on imports. Over 97% of Navy and Coast Guard warships are built in India, boosting strategic self-reliance. #11YearsOfMakeInIndia

 

Renewable Energy Equipment Scales Rapidly!

India is now the 3rd-largest generator of wind and solar power. Solar PV manufacturing capacity crossed 100 GW. The Suryaghar Muft Bijli Yojana became the world’s largest rooftop solar initiative, lighting up 15+ lakh homes by March 2025. A green revolution is underway. #11YearsOfMakeInIndia

 

Toy Manufacturing Expands Global Footprint!

India now produces 400M toys annually, exporting to 153 countries. Toy imports fell 52% between 2014–15 and FY23, driven by strict BIS quality and safety standards. Made-in-India toys are capturing international markets and strengthening local industry. #11YearsOfMakeInIndia

 

 

Our Railways Lead The Way!

Over 150 Vande Bharat trains are already serving passengers across India. Metro coaches made in India are exported to Australia Canada, while propulsion systems are reaching France, Mexico, Spain, Germany, and Italy. India’s rail revolution is powering ahead globally. #11YearsOfMakeInIndia

Mobility And Transport Go Global!

The Maruti Suzuki e-Vitara is India’s first EV exported to 100+ countries. Utility vehicles and cars reached a record 2.04 lakh units in Q1 2025-26. Even bicycles are making a mark globally, with exports surging to the UK, Germany and Netherlands. #11YearsOfMakeInIndia

 

TAT and partners elevate “Khao Gaeng” as a must-try Thai dish for global travellers at Phenix Pratunam, 17–19 October

Bangkok, September 2025 – The Tourism Authority of Thailand (TAT), together with key partners, is set to host the “Khao Gaeng” Thai Curry Rice Championship 2025 from 17–19 October at Phenix Pratunam, Bangkok. The three-day event will spotlight Thailand’s iconic curry rice, celebrating its role as a symbol of national identity and an essential culinary experience for international visitors.

TAT Governor Ms. Thapanee Kiatphaibool remarked, “Khao Gaeng is more than just a convenient meal. It reflects the richness of Thai cuisine, with each region contributing its own distinct flavours. This dish is everywhere in Thailand—affordable, diverse, and even Michelin-recognised in some cases. We want to ensure it becomes a must-taste highlight for travellers worldwide.”

The event is organised in collaboration with the Thai Restaurant Association, Phenix Pratunam, LINE MAN Wongnai, Grab, Robinhood, KaichefHouse, GlongSaenSuk The Amatatian Resterland, Suan Dusit University, and other partners.

Competitions will feature five signature dishes:

• Green curry with chicken (Kaeng Khiao Wan Gai)

• Coconut chicken soup (Tom Kha Gai)

• Beef Panaeng curry

• Five-spice egg and pork belly stew (Kai Palo)

• Shrimp-paste chilli dip (Nam Prik Kapi)

About 30 vendors from across Thailand, ranging from humble street stalls to well-known restaurants, will compete. Eligible contestants must have operated for at least one year and will be evaluated on taste, quality, creativity, and hygiene.

Prizes include:

• Champion: 100,000 Baht, trophy, certificate, and the title Professional Thai Curry Rice Champion

• Runners-up: Cash awards from 50,000 to 10,000 Baht plus plaques and certificates

• Special recognitions: Business support packages and promotional opportunities from food delivery platforms

As the host venue, Phenix Pratunam positions itself as a hub for gastronomy, featuring its Taste Kitchen and wholesale food market for both locals and international tourists. Food delivery partners will amplify the event with exclusive campaigns and promotions.

Thailand continues to strengthen its global reputation as a food destination. From Tom Yum Kung—listed by UNESCO as cultural heritage—to Michelin-starred dining and beloved street food, Thai cuisine has become a pillar of the country’s soft power. The Khao Gaeng Championship 2025 builds on this legacy, showcasing local talent while reinforcing Thai food as central to the travel experience.

Source https://www.tatnews.org/2025/09/khao-gaeng-thai-curry-rice-championship-2025-to-spotlight-thailands-culinary-heritage/